I've heard that many stagers work on the outside of a house as well as the interior. What does staging the outside of a house mean?
We stagers sure do stage the outside of the homes that we work on. In real estate, the phrase is "curb appeal." What that means is that first impressions count! As your Realtor approaches your house with a potential buyer in tow, the first thing that the buyer sees is the outside of your house. And how good the outside looks (or not) can sometimes determine whether the buyer even wants to look at the interior.
The basics are that the lawn needs to be mowed. Bald patches should be addressed. Hedges should be trimmed. There should be a fresh doormat at every exterior door, and a fresh doormat inside every exterior door, as you don't want the general public tracking dust into your newly staged home.
In addition, all exterior lighting fixtures should be in good repair, and should have fresh lightbulbs in them. The front door should have a fresh coat of paint, and the house should be pressure washed (or at the very least, all of the cobwebs should be swept away). If you have room for hanging plants or a planter by the front door, they should be filled with colorful flowers.
Any backyard furniture should be washed down and in good repair. If you have an outside eating area, it should look fresh (and the table should be set for a party, if you're having an open house).
You want the outside of your home to invite potential buyers inside. The exterior should say to them, "Welcome home!" This is how you get offers. Fast.